Last updated: January 2026

Overview

Welcome to Avelyn London. The terms “we,” “us,” and “our” refer to Avelyn London, operated by SADUA. Avelyn London operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Avelyn London is powered by Shopify, which enables us to provide the Services to you.

These Terms of Service, together with any policies referenced within them, describe your rights and responsibilities when using the Services. Please read them carefully, as they include important information about your legal rights and cover areas such as warranty disclaimers and limitations of liability.

By visiting, interacting with, or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to these terms, you should not use or access our Services.

Section 1: Access and Account

By agreeing to these Terms, you represent that you are at least the age of majority in your country of residence, and that you have given any necessary consent for minor dependants to use the Services on devices you own or manage.

To use the Services, you may be asked to provide information such as your email address, billing, payment, and shipping details. You represent that all information you provide is correct, current, and complete, and that you have all rights necessary to provide it.

You are solely responsible for maintaining the security of your account credentials and for all activity on your account. You may not transfer, sell, assign, or license your account to any other person.

Section 2: Our Products

We make every effort to provide an accurate representation of our products on our website. Colours or product appearance may differ from how they appear on your screen, depending on your device and its settings.

We do not warrant that the appearance or quality of any product purchased by you will exactly match how it is depicted in our store. Product descriptions are subject to change at any time without notice, and we reserve the right to discontinue any product or limit quantities available.

Section 3: Orders

When you place an order, you are making an offer to purchase. Avelyn London reserves the right to accept or decline your order for any reason at its discretion. Your order is not accepted until we confirm acceptance, and payment must be received and processed before an order is accepted.

Please review your order carefully before submitting, as we may be unable to accommodate cancellation requests once an order has been accepted. If we are unable to accept, must change, or must cancel an order, we will attempt to notify you using the contact details provided at checkout.

Your purchases are subject to return or exchange solely in accordance with our Return & Refund Policy. You represent that your purchases are for your own personal or household use and not for commercial resale or export.

Section 4: Prices and Billing

Prices, discounts, and promotions are subject to change without notice. The price charged will be the price in effect at the time the order is placed, as set out in your order confirmation email. Unless otherwise stated, posted prices do not include taxes, shipping, handling, customs, or import charges.

You agree to provide current, complete, and accurate payment and account information for all purchases, and to promptly update this information as needed.

Section 5: Shipping and Delivery

We are not liable for shipping and delivery delays. All delivery times are estimates only and are not guaranteed. We are not responsible for delays caused by shipping carriers, customs processing, or events outside our control. Once products are transferred to the carrier, title and risk of loss passes to you, subject to your statutory rights under UK consumer law.

Section 6: Intellectual Property

Our Services, including all trademarks, text, images, graphics, and design elements, are owned by Avelyn London, its affiliates, or licensors, and are protected by applicable copyright and intellectual property laws.

These Terms permit you to use the Services for personal, non-commercial use only. You must not reproduce, distribute, modify, or create derivative works from any material on the Services without our prior written consent. Unauthorised use of the Services may violate applicable intellectual property laws.

Section 7: Optional Tools

You may be given access to tools provided by third parties as part of the Services, which we do not monitor or control. We provide access to such tools “as is” and “as available,” without warranties of any kind, and we accept no liability arising from your use of them.

Section 8: Third-Party Links

The Services may contain links to websites operated by third parties. We are not responsible for the content, accuracy, or practices of any third-party website, and accessing such sites is at your own risk.

Section 9: Relationship with Shopify

Avelyn London is powered by Shopify, which enables us to provide the Services to you. Any sales made through our store are made directly with Avelyn London. By using the Services, you acknowledge that Shopify is not responsible for any aspect of sales between you and Avelyn London, including any injury, damage, or loss resulting from purchased products.

Section 10: Privacy Policy

All personal information we collect through the Services is subject to our Privacy Policy, and certain personal information may also be subject to Shopify’s Privacy Policy. By using the Services, you acknowledge that you have read and understood these policies.

Section 11: Feedback

If you submit ideas, suggestions, or other feedback to us, you grant us a perpetual, worldwide, royalty-free licence to use, reproduce, and publish that feedback for any purpose, including commercial use. We are under no obligation to keep feedback confidential, compensate you for it, or respond to it.

Section 12: Errors, Inaccuracies, and Omissions

Occasionally, our Services may contain typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, or availability. We reserve the right to correct such errors and to update or cancel orders affected by them, even after an order has been submitted.

Section 13: Prohibited Uses

You may use the Services for lawful purposes only. You may not use the Services to violate any applicable law, infringe on intellectual property rights, transmit harmful or misleading content, harass others, or interfere with the security or functioning of the Services. We reserve the right to suspend or terminate your account if we determine that you have violated these Terms.

Section 14: Termination

We may terminate this agreement or your access to the Services at any time, at our sole discretion, without notice. You will remain liable for all amounts due up to the date of termination. Provisions that by their nature should survive termination, including Intellectual Property, Feedback, Disclaimer of Warranties, and Limitation of Liability, will continue to apply.

Section 15: Disclaimer of Warranties

The information presented through the Services is provided for general information purposes only. We do not warrant the accuracy, completeness, or usefulness of this information, and any reliance you place on it is at your own risk. Except as expressly stated, the Services and all products offered through them are provided “as is” and “as available,” without warranties of any kind. This does not affect your statutory rights under UK consumer law.

Section 16: Limitation of Liability

To the fullest extent permitted by law, Avelyn London, its partners, directors, employees, affiliates, and service providers, including Shopify, shall not be liable for any indirect, incidental, or consequential damages arising from your use of the Services, except where such liability cannot be excluded under applicable law, including UK consumer protection law.

Section 17: Indemnification

You agree to indemnify and hold harmless Avelyn London, Shopify, and our respective affiliates from any losses, damages, or claims arising from your breach of these Terms, your violation of any law, or your use of the Services.

Section 18: Severability

If any provision of these Terms is found to be unlawful or unenforceable, that provision will be enforced to the fullest extent permitted by law, and the remaining provisions will remain in full effect.

Section 19: Waiver and Entire Agreement

Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right. These Terms, together with any referenced policies, constitute the entire agreement between you and Avelyn London regarding your use of the Services.

Section 20: Assignment

You may not transfer or assign this agreement without our prior written consent. We may transfer or assign these Terms without restriction.

Section 21: Governing Law

These Terms shall be governed by and construed in accordance with the laws applicable in the jurisdiction in which Avelyn London (SADUA) is headquartered, without prejudice to any mandatory consumer protections you are entitled to in your country of residence.

Section 22: Headings

Headings used in these Terms are included for convenience only and do not affect their interpretation.

Section 23: Changes to These Terms

We reserve the right to update or replace these Terms at any time by posting changes to our website. Your continued use of the Services after such changes constitutes your acceptance of the updated Terms.

Section 24: Contact Information

Contact Information

Store name: Avelyn London

Company name: SADUA

Company address: Dominee Martin Luther Kingweg 160H, Zaandam, 1504DA, Netherlands

KvK number: 94792135

Phone: +447446368664

Email: info@avelynlondon.com

Monday to Friday | 9:00 AM – 6:00 PM (GMT)

We aim to respond to your inquiries within 24 hours.