Last updated: January 2026

Avelyn London (operated by SADUA) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Avelyn London is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted by applicable law:

•       Contact details, including your name, address, billing address, shipping address, phone number, and email address

•       Financial information, including payment card details, transaction details, and payment confirmation

•       Account information, including your username, password, and preferences

•       Transaction information, including items you view, add to cart, purchase, return, or cancel, and your past orders

•       Communications with us, including the information you include when contacting customer support

•       Device information, including your IP address, browser, and network connection details

•       Usage information, including how and when you interact with the Services

Personal Information Sources

We may collect personal information from the following sources:

•       Directly from you, when you create an account, place an order, or contact us

•       Automatically through the Services, including through cookies and similar technologies

•       From our service providers, who help us operate the Services

•       From our partners or other third parties

Cookies

We and our third-party partners, including Meta and Google, use cookies and similar tracking technologies on our website. These cookies allow us to operate the Services, remember your preferences, analyse site traffic, and deliver relevant advertising on our own site and on third-party platforms such as Facebook, Instagram, and Google. You can control or disable cookies through your browser settings, though doing so may affect how the Services function.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

•       Providing, tailoring, and improving the Services, including processing payments and fulfilling orders

•       Marketing and advertising, including sending promotional communications and showing relevant ads

•       Security and fraud prevention, including authenticating accounts and detecting fraudulent activity

•       Communicating with you, including providing customer support

•       Complying with applicable law and responding to valid legal requests

How We Disclose Personal Information

We may disclose your personal information to third parties in certain circumstances, including:

•       With Shopify and other vendors who perform services on our behalf, such as payment processing and fulfilment

•       With marketing partners, including Meta and Google, to support advertising

•       When you direct or consent to such disclosure

•       With our affiliates or within our corporate group

•       In connection with a business transaction, or to comply with legal obligations

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below so that we can delete it.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have rights in relation to your personal information, including the right to access, delete, correct, or request a copy of the information we hold about you. You may also opt out of receiving promotional emails at any time using the unsubscribe link included in those emails.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict certain processing, and to withdraw consent where we rely on it. You may exercise any of these rights by contacting us using the details below.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live. Where we transfer personal information out of the UK or European Economic Area, we rely on recognised transfer mechanisms such as Standard Contractual Clauses, unless the destination country is recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. We will post the revised policy on this page and update the “Last updated” date.

Contact Information

Store name: Avelyn London

Company name: SADUA

Company address: Dominee Martin Luther Kingweg 160H, Zaandam, 1504DA, Netherlands

KvK number: 94792135

Phone: +447446368664

Email: info@avelynlondon.com

Monday to Friday | 9:00 AM – 6:00 PM (GMT)

We aim to respond to your inquiries within 24 hours.