Privacy policy
Last updated: 16 April 2025
This privacy policy describes how Avelyn London (the ‘Website’, ‘we’, ‘us’ or ‘our’) collects, uses and discloses your personal data when you visit, use or make a purchase on avelynlondo.com (the “Website”) or otherwise communicate with us via the Website (collectively referred to as the ‘Services’).
The purpose of this policy is to explain how we process your data. ‘You’ or ‘your’ refers to you as a user of the Services – whether you are a customer, visitor or other person about whom we have collected information in accordance with this policy.
Please read this privacy policy carefully.
Changes to the privacy policy
We may update this privacy policy from time to time, for example to reflect changes in our practices or for legal/regulatory reasons. Updated versions will be published on the website, and the ‘Last updated’ date at the top will be changed.
How we collect and use your personal data
What information we collect
The types of information depend on your interaction with our site and services. ‘Personal data’ is data that identifies you or can be linked to you.
We collect:
Contact information: name, address, telephone number, email address.
Order information: delivery and billing address, payment confirmation, contact details.
Account information: username, password, security questions.
Purchase data: items you view, add to your basket, purchase, reviews, gift cards, etc.
Customer service information: anything you choose to share in your contact with us.
You can choose not to share certain information, but this may mean that you cannot use certain features.
Information we collect automatically
We may automatically collect data about your use of the website (‘usage data’), including IP address, browser, device, network connection and interaction with the website. We use cookies, pixels and similar technologies for this purpose.
Information from third parties
We may also receive information from partners such as:
- Payment providers (card data, bank details, billing address).
- E-commerce platforms (e.g. Shopify).
- Marketing and analytics services.
All such information is processed in accordance with this policy.
How we use your personal data
- Delivery of products and services: processing orders, payments, shipments, returns, account management.
- Marketing and advertising: we may send you marketing via email, text message or post. You can always unsubscribe.
- Security and fraud prevention: prevention and investigation of misuse, unauthorised access or fraud.
- Customer service and improvement: communication with you, improvement of services and user experience.
Cookies
We use cookies to support and improve the website (e.g. remember your settings, analyse usage, customise content). You can read more about cookies here: Shopify Cookie Policy.
You can delete or block cookies in your browser, but this may negatively affect your user experience.
Sharing personal information
We may share your information with:
- Service providers (e.g. hosting, payment processing, shipping, customer service).
- Business and marketing partners.
- Group companies and affiliates.
- Authorities, when required by law.
We do not sell or share your sensitive information without your consent.
User content
If you publish reviews or other content, this will be visible to others. Avelyn London cannot be held responsible for how others use publicly shared information.
Children
The services are not intended for children. We do not knowingly collect data about children. If you, as a parent/guardian, discover that a child has shared information, please contact us to have it deleted.
Data security and storage
We use appropriate security measures, but no system is 100% secure.
The storage period depends on legal requirements, account administration, unresolved disputes, etc.
Your rights
Depending on where you live, you have the right to, among other things:
- Access the information we hold about you.
- Right to erasure or rectification. Right to data portability.
- Right to object to marketing or certain types of processing.
- Right to withdraw consent.
You can exercise these rights by contacting us (see below).
Complaints
If you have a complaint, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO).
International users
We may transfer and process your data outside the EU. In such cases, we use lawful transfer mechanisms such as the EU's standard contractual clauses.
Contact
If you have any questions about this privacy policy or wish to exercise your rights, please contact us at: info@avelynlondon.com
For data protection purposes, Avelyn London is the data controller.